BSSM Marketing Strategist and Coordinator

Company: Bethel Church
Location: Redding
Posted on: May 14, 2022

Job Description:

The Marketing Strategist and Coordinator at Bethel School of Supernatural Ministry (BSSM) will support the Bethel College Marketing Director and execute marketing efforts to recruit, capture and enroll new students in Bethel School of Supernatural Ministry. This role is responsible for planning and executing integrated marketing and communication campaigns to portray the BSSM brand and product to relevant local and international markets. It helps lead and manage all brand, advertising, marketing, campaign messaging, and public relations activity across markets with the ultimate goal of building brand reputation, driving demand and enrollment for the school, as well as discipling people digitally, engaging authentically, and helping connect them to resources at BSSM. Working with department heads and managing employees, this role serves as the key ingredient for school growth and expression. In addition, they will work directly with the Marketing Director of Bethel College to establish BSSM---s brand in the wider Bethel movement. Who is a good fit for this position? This position is good for someone who is passionate about expanding the Kingdom of God in every sphere of influence. We are looking for someone who is a self-starter with a proactive, entrepreneurial mindset---one who can chart their own path and execute marketing ideas and strategy. Purpose: To support the Marketing Director to execute all brand, marketing, and public relations initiatives. Responsibilities: Work with the Marketing Director to develop a brand strategy, vision, and help manage the brand and reputation of BSSM in domestic and international markets. Develop a 12-month and longer-term (2-3 yr) marketing plan for student enrollment with the oversight of the Marketing Director. Plan, manage, and execute marketing initiatives and campaigns within budgetary guidelines and deadlines--- including but not limited to offline and digital advertising (including programmatic and retargeting campaigns), in order to build brand awareness, drive consistent, relevant web traffic and build a strong digital communications presence. Work directly with the Marketing Director on campaign strategy, as well as collaborate with the leadership team and department heads to maximize marketing plans. Manage and supervise marketing team which includes a social media coordinator, content strategist, and content creator, as well as maintaining positive and productive relationships with partners and vendors. Support daily work of the marketing team as per instructions by the Marketing Director, including but not limited to integrated (multi-channel) marketing & PR campaign executions, media engagement, event organization, and digital advertising. Advertising management - including planning, scheduling, preparation of creative, and optimization of strategy. Oversee the day-to-day management of graphic design and creative teams to develop marketing collateral Manage projects, timelines, and budgets. Work with Social Media Coordinator to plan a social media marketing calendar that optimizes engagement and growth. BSSM---s social media profiles and presence, including Instagram, Facebook, Twitter, and additional channels that may be deemed relevant. This includes developing and executing local social media strategy and content. Explore new ways to engage and identify new channels and marketing platforms to reach possible future students. Continuously ideate and innovate within the digital space Content creation: Lead ideation and strategy to create shareable content appropriate for specific platforms in order to spread testimonies, inspiring truths, and relevant information about our school. This includes leading photography/videography, graphic development, and visual development. Regularly report on campaign performance and effectiveness Copywriting - Defining messaging for campaigns, reviewing and editing copy for all outlets. Knowledge and understanding of the Storybrand framework is a plus. Public Relations and strategic communications support: including press releases, issues and crisis management Collaborate with other departments in Bethel Education and Bethel Church to maximize brand awareness Help manage and coordinate the branding and promotion of BSSM Events, including BSSM One Day Conference, Encounter Room, Open Houses, etc. Requirements A minimum of 2 years relevant experience BA/BS degree in marketing, communications, business administration or other related disciplines, or equivalent in experience. Strong written and verbal communication skills Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Planning and project management skills - set goals, make a plan to achieve them and manage the process to reach said goals. Good analytical skills --- must be able to assemble and interpret data, create executive summaries and deliver business insights A good understanding of the nature and usage of different media channels for effective communications High degree of internet-savvy, with a curiosity and enthusiasm for digital and media trends Good problem solving and project management skills --- able to identify, analyze and propose solutions to various business or execution issues Capable of working on multiple projects simultaneously Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining the quality of work Proficiency in using social media and project management software (e.g. Coschedule & Flow) to schedule and monitor social media conversations. Active and well-rounded personal presence in social media and digital marketing platforms, with a command of each network and their best practices. Collaborate with our Operations & Admissions team to support our admissions process. Benefits Medical Insurance Voluntary Dental Insurance Voluntary Vision Insurance Group Life and AD&D of $30,000 paid for by Bethel Optional Voluntary Term Life Cafeteria 125 Benefit Premium Pre-Taxing Option Paid Vacation Free Staff Lunch (twice a month) 20% Discount on Most Items in the Bethel Book Store Free premium Season Pass Access to Bethel.tv Invitation to Attend Select Conferences 403(b) Retirement Fund Matching Paid Sick Leave, Jury Duty & Bereavement Leave Opportunity to work with some of the most passionate lovers of Jesus in the world

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